Key Visuals That Make Product Pages Convert Better
Introduction Product pages have a vital role in turning visitors into customers in a highly competitive arena of eCommerce. While convincing copy and an alluring call to action (CTA) are fundamental components, visuals tend to have the strongest impact. All that animation, images, videos, infographics, and interactive media combine very well to show products under […]
What Is ADA Compliance and Why Your Online Store Needs It
Introduction This has drastically changed the shopping and service delivery methods or patterns of consumers in the digital world as well today. Consumers are now shopping, banking, and even communicating or sourcing information only through these performances of the digital interface—most notably, websites. But not all websites are created equal; many fail to cater to […]
A Beginner’s Guide to Accessible Online Stores
Introduction In the digital-first world we find ourselves in today, an e-store is not merely a good-to-have option; it is a necessity. But just setting up your e-commerce stall isn’t enough. If your online store isn’t accessible to everyone, then you are proactively keeping out a significant pool of potential customers. Accessibility stands for the design and […]
Why Filters Matter in E-commerce Website Design
Introduction User expectations have never been so high in a fast-evolving digital marketplace. E-commerce platforms not only have to offer a broad variety of products but also ensure a seamless and intuitive shopping experience. The filtering system happens to be one key factor that determines how effective that experience may be that is often overlooked. Filters […]
How to Choose the Best Fonts for E-commerce Design
Introduction The relevance of typography may not be readily apparent when compared to, say, web design or visuals where they have a heavy say in buying decisions. Interestingly, however, fonts do more than convey the written word; they create an image in the minds of consumers as they relate to the brand and its products […]
Why Every E-commerce Website Needs Microinteractions
Introduction Microinteractions, which in essence are the subtle momentary events of engaging with a website or app, have found recognition even in e-commerce, where giving experience (UX) importance has often tipped the scales for sales. Whenever the user engages with a website, there are little design elements such as button animations, hover effects, loading indicators, or […]
How to Use Psychology to Guide E-commerce Decisions
Introduction In the e-commerce battlefield, with thousands of online businesses starving for attention, mere exposure of a good product is not enough. Success is determined by understanding how buyers think, behave and make decisions, and this is where psychology plays an important role. Applying psychological principles to all aspects of the e-commerce business-from website design to […]
How Visual Hierarchy Shapes the Online Buying Journey
Introduction Over the past few years, everything has gone digital. In online marketing, impressions are formed in mere seconds, and one very impactful but oftentimes less-cared-for element among them all is visual hierarchy. Visual hierarchy describes the placement and presentation of elements to signal importance and guide the viewer’s eye. Be it a bold headline, a […]
Custom React Navigation for E-commerce Front Ends
Introduction Improvements in user experience define the way e-commerce moves today. Perfect paths increase the probability of getting customers to engage with, convert, and eventually hook them in for the long haul. For developers creating a shopping platform in React, the building of custom navigation systems for online buyers allows much greater flexibility, a considerable improvement […]
How to Prioritize UX Improvements
Introduction User Experience (UX) is the mainstay of any digital product’s success in the contemporary world. A website or application that gives a delightful experience is more likely to keep users engaged in a loyal relationship that leads to conversions. However, no product is perfect-meaning the UX can always be improved. Not all UX issues bear […]